The Executive Profile: Key to Selling You
By Karen Hofferber, Certified Professional Resume Writer
The "Executive Profile"
(A.K.A. "Qualifications Summary or "Career Summary")
goes directly below the objective/resume title. This brief
section consists of one or two short paragraphs or several
bulleted statements condensing for employers your breadth
of experience, major areas of strength, and relevant highlights
from your background. This is the perfect place to really
"sell" yourself, and if done well this section
can often be enough all by itself to convince an employer
to contact you for an interview.
Your profile should explain
how an employer would benefit by hiring you. It should encapsulate
the key strengths you bring to the table and convincingly
address why you should be called for an interview vs. your
competition. Keep your profile concise. You're not telling
your life story here. Just hit on whatever elements from
your background are most compelling in terms of your new
career target. You will expound on these strengths later
in the resume, but in the profile your goal is to summarize
your most saleable traits, experience, and credentials.
Before you begin your profile
section, make sure you have a solid grasp of what employers
are looking for in your targeted field. Research job ads
on the Web or in the newspaper similar to what you are looking
for to identify the key skills and credentials you offer
that match employers' needs. Compare the job ads you find
and take note of similarities between your background and
frequently requested/required skills mentioned in these
ads.
Draw up a list of your top
five to ten marketable skills and accomplishments, and use
this as the basis for your qualifications summary. Keep
in mind that employers particularly value executives who
can prove they have helped to generate revenue, enhance
shareholder value, improve morale, save time, cut costs,
improve service, solve problems, or further company goals.
These traits are universally valued, regardless of the industry
or field you are pursuing, so detail your most standout
accomplishments in these areas in your Executive Profile.
Reprinted with permission from The McGraw-Hill
Companies, excerpted from The
Career Change Resume by Kim Isaacs and Karen Hofferber.
Copyright 2003. All rights reserved.
Karen's Bio: Karen is senior resume writer at ResumePower.com. Her goal
is to prepare clients for career advancement through powerful
resumes and career coaching services. Karen is a Certified
Professional Resume Writer (CPRW), demonstrating advanced
proficiency in the creation of winning resumes and cover
letters. She has served as the Resume Advisor on Monster.com's
Resume Tips message board and writes informative articles
on how to write a winning resume. Her passion for helping
her clients achieve their dreams is evident in every resume
she produces. Karen's dynamic personality and unwavering
support help drive her clients to achieve their goals. Karen
coauthored The
Career Change Resume: How to Reinvent Your Resume and Land
Your Dream Job (McGraw-Hill, April 2003). Karen won
high praise for sharing her creative approach to resume
design as a speaker for the National Resume Writers' Association's
interactive chat.