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Set Up a Custom Vanity URL on LinkedIn

Set Up a Custom Vanity URL on LinkedIn

You’re So Vain – I’ll Bet You Think this LinkedIn Profile is About You. Don’t You?
by Kim Isaacs

Well, your LinkedIn profile is about you, so your profile should have a custom URL that includes your name.

You can set up an easy-to-remember, professional-looking LinkedIn URL that you can use on resumes, email signatures, business cards, and other branding materials. When you set your custom URL, your profile page will have a URL like mine ( vs. the one LinkedIn assigns, which includes a series of unwanted numbers and letters like this:

It’s easy to set up your LinkedIn “Vanity” URL. Here’s how:

1. Sign in to LinkedIn. Hover over “Profile” on the top menu and click “Edit Profile”:Edit LinkedIn Profile URL

2. Scroll to your current URL below your photo and click “Edit” to create your LinkedIn vanity URL:Create Your LinkedIn Vanity URL

3. On the right-hand side of the next screen, you will see “Your public profile URL.”  Click “Customize your public profile URL”:

Customize your LinkedIn public profile URL

4. In the box that pops up, type in your name and click “Set Custom URL”:Customize your LinkedIn public profile URL

The ideal name is your first name followed by your last name, with no spaces or dashes. If the name you pick is available, you’re done! If your name is already taken, see if one of these ideas will work:

  • Add your middle initial or middle name (e.g., maryesmith or maryelizabethsmith).
  • Reverse your first and last name (e.g., jonesmary).
  • Add a degree or professional designation (e.g., BillJonesMBA or MarySmithCPA).
  • Use a name associated with your brand (e.g., SalesProBill or MarySmithSEO).
  • Use your first initial and your last name, or add your middle initial as well (e.g., MSmith or MGSmith).
  • Add your location (e.g., BillSmithNYC).

Any other ideas for naming a profile if the desired one isn’t available?

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  • GSK

    The resume on Linkedin should be a very general resume and reflect you skills, experience, training, and education in a brief way. The reason being generally potential employers look at your Linkedin account AFTER they have gotten your CUSTOM resume to verify what the custom resume is stating. I used a software that “customize” every resume I submitted according to the job description. I got the interviews to the companies I was targeting. I got the software at It customizes, tracks and gives you a bunch of features. Best deal it is FREE. I found it work fairly well. Only problem is you have to figure it out because I can’t find the manual.

  • Admin

    LinkedIn is becoming more and more popular, it could soon even replace the traditional cv template

  • G.Trifonov

    I like your tutorial of how to create and edit a Linked-In account. It is extremely important for everyone to have one in order to successfully promote himself in today’s business world. I have recently updated mine but did not know that I can change the public URL. As part of my professional writing class I have also created a blog post on “How to write persuasive messages for business communications.” You can visit it on:
    Please feel free to share your thoughts in the comments section.

  • Dreklin

    Kim you are amazing! Thank you sooooo much for all your help! Brilliant!

  • you are amazing! Thank you sooooo much