Rev Up Your Job Search
by Kim Isaacs, Resume Expert

    • Build a strong presence on social media sites such as LinkedIn, Google+, Twitter, and Facebook. Google your name frequently to make sure the results reflect your personal brand image.
    • Don’t rely on the internet alone to find a new position. Use the major job boards like, but be sure you’re also tapping into your offline network of contacts, working the phones, and targeting recruiters.
    • Renew your online resume. Most job boards allow you to “renew” your resume, bringing your resume to the cyber-equivalent of the “top of the pile.”
    • Research companies. A wealth of information about company performance and goals is available online. Peruse company websites to learn about products/services and performance — this will enable you to formulate your “value proposition.” Use resources such as the SEC and annual report services to gain insight into companies that interest you.
    • Tap into the hidden job market. Not all available jobs are advertised. Search for companies that interest you, and contact them to let them know how you would help them achieve their goals.
    • Tailor your career-marketing materials to the position opening. When responding to a job ad, customize your cover letter and resume to suit the job description.
    • Track your job search progress. Track every resume submission and contact with hiring managers. Follow up on all opportunities until you are officially hired.
    • Establish rapport with hiring managers. Call before sending your resume and try to connect with a live person. Start building rapport even before the hiring manager sees your resume. Be sure to focus on what you offer the employer, not on your needs/career goals.
    • Email your resume to yourself as a test. This will alert you to any formatting problems with files. Don’t send your cover letter as an attachment. Convert it to plain text and paste it into the body of the email.
    • Follow hiring managers’ instructions. When sending your resume, use the preferred or requested format, such as MS Word, ASCII (plain text), or pdf file.

Kim’s Bio: Kim is a Certified Professional Resume Writer (CPRW) and a Nationally Certified Resume Writer (NCRW). She serves on the National Resume Writers’ Association’s advisory committee for the NCRW credential. Kim coauthored The Career Change Resume: How to Reinvent Your Resume and Land Your Dream Job (McGraw-Hill) with Karen Hofferber. Numerous other career books feature Kim’s advice about online job search techniques and sample resumes and cover letters.

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